Vibe Check.
The opinionated bit. Brand essays, marketing notes and the thinking behind the studio's work. Honest reads with a point of view.
Why most rebrands fail:
a three-question test.
Cracker Barrel lost $594M in market cap. Jaguar's sales fell 97%. Two rebrand failures, eight months apart, with the same three mistakes, and the test we now run every rebrand brief through at the studio.
Kickstart 2025: essential marketing trends to watch.
Personalisation, sustainability, AI and new content strategies: the shifts set to redefine marketing in 2025, and how to get ahead of them before everyone else does.
How KFC redefined Christmas in Japan.
In Japan, Christmas means a bucket of fried chicken. How one campaign became a national tradition, and what it teaches about marketing to culture.
Brands that nailed it: lessons in storytelling.
The art of building an emotional narrative around your mission and values, and the brands doing it best.
Why your brand needs a strong digital presence.
Online presence isn't optional. The three pillars (SEO, social and content) and how they drive real visibility and authority.
Welcome to Vibe Shift Studio.
Marketing is more than advertising. It's connection. An introduction to the studio and what authentic marketing really means.
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