Vibe Check.
The opinionated bit. Brand teardowns, launch-content notes and the thinking behind the studio's work. Honest reads with a point of view, no filler.
The 8-word test:
find your category of one.
If you can't name your brand's position in eight words, you don't have one. Graza, Poppi and Yorkshire Tea all pass the test. Here's how to run it on yours.
The pitch promise nobody keeps.
The ANA and 4As wrote ten principles to fix the agency pitch. None require that the people who pitch are the people on the account. The complaint clients repeat most, unanswered.
Where the hours go.
Running your own social costs about 11 hours a week. Where they actually go, and three questions worth asking once you see the number.
How KFC redefined Christmas in Japan.
In Japan, Christmas means a bucket of fried chicken. How one campaign became a national tradition, and what it teaches about marketing to culture.
Why most rebrands fail.
Cracker Barrel lost $594M, Jaguar's sales fell 97%. Two rebrand failures with the same three mistakes, and the test we run every brief through.
The 6-question content audit.
The questions we run on every brand's content before we take them on. Run it on yours, free. Printable PDF, no signup.
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Brand teardowns, launch-content notes and the thinking behind the work, straight to your inbox. Substance over noise, every send.