✦ Free · No call · Ready in 7 days

You're launching a product Here's the plan, free.

You're running the business, and you know it needs content to sell it. You shouldn't be figuring that out at 8pm too. Tell us about the brand and we'll send you a free content plan: the direction, the ideas, the angles. Like it, and if we're a good fit, we make it together.

Step 1 of 2 Just the basics

Just the basics · 30 seconds

Your name

Brand name

Instagram handle · optional

Clicking Continue saves your basics so you can come back anytime. Next up: what you need, and a bit about the brand.

What you need

When are you hoping to launch? A rough window is fine. It tells us how much runway we're working with.

What content do you need? · optional Whatever the moment calls for. Social posts, launch emails, paid ads, a promo video, in-store graphics. Not sure? Tell us what's coming up and we'll suggest.

Which platforms do you want to be on? · optional Where your people actually are. Pick as many as matter.

Your brand

What do you sell, and who buys it? One or two sentences. "Wellness products" tells us nothing. "High-protein snacks for gym-going women aged 25-35" tells us everything.

What makes you different? Not your values or mission. What do customers say when they tell a friend about you?

Brand tone in one sentence "Professional" and "friendly" tell us nothing. Be specific.

Anything off-limits? · optional Topics, aesthetics, formats, references you'd never touch. Optional but useful.

Supporting material · optional

Brand docs, decks, content you already have Brand guidelines, mood boards, sample content, anything that helps. PDF, PNG, JPG, DOC, PPT, KEY. Up to 3MB total across all files.

+ Attach files

Goals

What are you launching, and what's the goal? Be specific. "Grow my following" isn't a goal. "Sell out the first drop of a product launching in six weeks" is.

What's not working right now? The thing that made you reach out. Be straight with us.

Anything else we should know? · optional Upcoming launches, seasonal events, things you've already tried. Optional.

Got it, thanks. We'll read the brief properly and your personalised launch plan lands in your inbox within a week.

Not ready to brief us yet? Grab the free Launch Plan instead. Eight steps, straight to your inbox, no brief needed.

How it works

If you like the direction and we're a good fit, we make it together. If not, the plan is yours to keep and you've lost nothing.

Tell us the basics.

30 seconds. Name, email, brand. That's the whole first step.

Tell us about the launch.

About 3 minutes. What you need, when you're launching, and a bit about the brand. Skip anything you don't have to hand.

The plan lands.

Within 7 days. The direction, the ideas, the angles for your launch. Like it and we're a fit? We make it together.