The launch plan
nobody hands you.
Take the guesswork out of your next launch. The eight-step plan behind our best work, La Maritxu's and Fig's included. A two-minute read you'll actually use, free.
Check your inbox.
The plan is on its way.
The eight steps, with the question to ask yourself at each one.
Why launch day is the wrong place to start, and where to start instead.
What to post on day four, when most brands have gone quiet.
The plan behind Fig's app launch. Downloads up 1,071%, at 84% lower cost.
The plan lands in a minute. After that, a short note every other week with the thinking behind the work. When your next launch is close and you want a team to run it, that's a conversation. No pressure.