Logicful's
164% engagement lift.
Building a brand and marketing engine from the ground up for a software consultancy with referral traffic but no foundation underneath it.
The brief.
Logicful, a software consultancy, partnered with us to build their brand and marketing strategy from scratch. They needed a strong visual identity, a clear voice and a consistent online presence that could turn referral traffic into real business opportunities.
As a growing consultancy running mostly on word-of-mouth, they lacked the foundational marketing infrastructure to support sustainable growth. The goal: build credibility, strengthen digital touchpoints, and drive meaningful engagement across channels.
The approach.
A holistic build, brand strategy and digital execution running in parallel:
- Brand foundations. A comprehensive brand guidelines book defining tone of voice, visual direction and messaging pillars, so everything downstream stayed coherent.
- Content and thought leadership. A content pipeline positioning the team as industry experts, building credibility in the software consultancy space.
- LinkedIn strategy. Professional content shoot for branded headshots and team visuals, optimised personal and company LinkedIn profiles, and a regular posting rhythm to grow trust.
- Website engagement. Aligned the site copy and visual system with the new brand, so traffic landed somewhere that matched the conversations driving it there.
The work.
A full rebuild, from the system up: a brand identity and guidelines, a website designed around it, and the team photography to carry it into the market.
A brand, documented.
We built Logicful a complete identity and a guidelines book: logo, colour, type and tone, all defined so everything downstream stayed coherent. The palette leads with one confident green (#039569) against a deep navy.
A site that matched the conversations.
We designed the site around the new brand, so referral traffic landed somewhere that matched the reputation sending it there: a homepage that leads with proof, plus services, case studies and a tech blog.
Faces to the name.
A branded photo shoot put the team on the same visual system as everything else: consistent headshots for the site and LinkedIn, so the people matched the brand they were building trust for.
The result.
The approach worked because the brand foundation came first. Once tone, voice and visuals were locked, every piece of content and every campaign sat inside the same system. LinkedIn optimisation and thought leadership turned referral traffic into active engagement; consistent visuals reinforced credibility at every touchpoint. The result: a professional, growth-ready brand with measurable improvements in awareness, engagement and trust.