Snuff Cup
scroll-stopping Meta ads.
Turning a gritty, functional product into a brand with real personality. Two Meta ad concepts, built to land with the people who use it and the people who put up with it.
The brief.
Snuff Cup came to us with two Meta ads to make: ads that would make their tobacco spit cup stand out and actually make people laugh. They wanted to land with blue-collar men who chew, and with the wives and partners who deal with the aftermath of "spit bottle life."
The job: grab attention fast, make the product feel relatable, and show why Snuff Cup is the smarter, cleaner choice without sanitising what makes the product work in the first place.
The approach.
Ad 1 · The Comparison.
A parody of a tobacco warning label comparing widely-used single-use plastic bottles to Snuff Cup. The humour was dry, gritty and unapologetic. Built for the audience who already knew the problem and would laugh at seeing it on screen.
Ad 2 · The Problem Solver.
Focused on the Snuff Cup Pro™ V3 and its disposable liner system, the feature that keeps the cup clean and easy to use. This ad spoke to the wives and partners by showing the problem (gross bottles) and the solution (a cleaner home) plainly. Headline: "Never clean another spit bottle again". A run of creative variations, each keeping the same hook while changing the backdrop, to test what landed.
The work.
Two concepts, built for two audiences, then pushed out across a run of variations to find what landed: same product, same tone, a different hook and backdrop each time.
A warning label with a wink.
A parody warning label and a dry gut-check for the guys who already know the problem: grimy bottles versus a cup that holds three cans and stays clean. We ran it from a blunt "accidental chug" warning to a "rather fix their truck than call a tow" flex.
Never clean another spit bottle again.
Aimed at the partners who deal with the aftermath. One hook, "never clean another spit bottle again," built around the Pro V3 disposable liner system, then shot across the places it actually lives: the truck, the workshop, the tailgate. Snuff Cup Pro V3 plus liners equals no cleanup fights.
The takeaway.
Two ads, two audiences, one tone. The work proved that an unusual, gritty product doesn't need to be cleaned up to land in feed. It just needs to know who it's talking to and back itself.