A nutrition brand product launch.
Nutrition brand
product launch videos.
Short-form video cuts for a nutrition brand's January launch push, optimised for the platforms they live on and built to land the product fast.
The brief.
A nutrition brand needed engaging video content for their January marketing push. The work had to carry new product launches while holding brand consistency across organic social and paid advertising.
The challenges.
- A tight turnaround was needed to deliver high-quality content at speed.
- The videos had to align with the brand's identity while standing out in a crowded launch month.
The approach.
Produced high-quality video content optimised for social platforms: short-form cuts for Instagram, TikTok and Facebook. Each piece was visually punchy, leaned on product benefits and brand messaging, and was built native to the feed it was going to live on, not adapted from a longer film.
The work.
The result.
Short-form launch cuts delivered fast, with a consistent brand voice across every format and a rhythm built for the platform, not adapted to it.