✦ Launch package · Full

The full launch studio.
Every channel, one launch.

The whole content operation around a big launch. Social, email, paid, collateral, shoot days and optional coverage after, all built in-house so everything lands together.

Who it's for

A big launch where everything has to line up.

You're putting something real into the world: a product, an app, an event, a rebrand. It needs social, email, paid, and the collateral around it all pointing at the same date, in the same voice. Too many moving parts to hand to three different freelancers and hope they add up.

Full is the package where one studio runs the whole launch, then keeps the content going after, if you want it.

The trade

What the studio does. What you provide.

What the studio does

Launch strategy.

The plan for the whole launch: the story, the channels, the sequence, the date everything points at. One brain across every piece so the message stays the same everywhere.

Social creative.

The full run of launch content across your platforms: carousels, statics, Reels, Stories, teaser to launch to follow-through. Written, designed and posted in your voice.

Email.

The launch sequence: teaser, announcement, reminders, follow-ups. Copy and design built to match the social push, ready to send from your platform.

Paid.

Ad creative and copy for the launch, in the formats each platform wants. Set up, running and watched across the window, so spend follows what's landing.

Collateral and shoots.

The extras a real launch needs: event graphics, landing page assets, print, decks. Plus a content shoot day for original product and in-use footage when the launch needs its own. A content shoot, not a crewed ad or video production.

Optional ongoing content.

If you want the content to keep going after launch, the studio stays on and keeps making it. Same team, same voice, no cold restart. That's Momentum, scoped when you want it.

Handover.

Everything delivered ready to post, named by platform and date. You publish from your own accounts, on the timeline the plan sets.

Dashboard.

Your own login. Calendar, approvals, comments, analytics, shot list, launch notes, all in one place.

Reporting.

A read on how the launch landed across every channel: what pulled, what converted, what to carry forward. A working session once it's done.

What you provide

Brand brief.

The kickoff: what you're launching, who it's for, the date, what a win looks like. Deeper voice and audience work so every channel sounds like you.

Raw assets.

Screenshots, footage, existing brand photography, anything a shoot day won't cover. Or post the product to me and I shoot the product and detail stills here. The shot list says exactly what's needed, by when.

Anyone on camera.

If people appear in the shots, they're yours to bring: staff, founder, or your own talent. We shoot the day; we don't cast it.

Posting and paid.

You publish the launch and run your community. The paid creative is yours to run, or hand to your media buyer. We make the work; you put it live.

Approvals.

One click per piece in the dashboard. Quick turnaround keeps the launch on schedule when a lot is moving at once.

A decision-maker.

One named person your side who can approve and answer brand questions fast. With this many parts in flight, that call keeps everything moving.

The moments that matter.

A press hit, a partner ask, a big reaction on the day: you make the call, the studio shapes the response.

What's in the pack

Itemised. Nothing vague.

You're not buying assets by the unit. You're buying the whole campaign, end to end, across every channel. It all comes together; use the tabs to see it by channel. Formats can move around inside the pack; the totals hold.

QtyDeliverableSpec
1
Launch strategy and messaging
Positioning line, three message pillars, channel plan
1
Dated campaign calendar
All four phases, every post and send
1
Shoot day
Up to 8 hours, one London location. Product and in-use content, not a crewed production
4
Reel or TikTok edit
1080×1920, 15-45s, cut from the shoot
6
Feed post, static
1080×1350
3
Feed post, carousel
1080×1350
8
Story frame
Run-up and day-of
6
Paid creative
3 concepts × 2 variants, 9:16 and 1:1, ready to run
3
Campaign email
Tease, launch day, last call
1
Post-campaign report
Results across the launch, what to run again
2
Rounds of revisions
Per asset group
27 assets, plus the strategy, the shoot day and the post-campaign report. Four to six weeks from kickoff. Any media spend is billed to you by the platform, never inside the fee.
Pricing
Pricing
from £3,400

One price for the launch. Scoped to the channels, the collateral, the shoot days and whether you want coverage after.

Nothing standing to sign. If you want ongoing coverage once the launch lands, that gets scoped on its own.

We map the whole thing on the call. Proposal lands within 48 hours.

How it runs

How a full launch runs.

Every launch is scoped around its own date, so the shape flexes. The rhythm holds: we plan the whole thing, build every piece, ship it together on the day, then read how it landed. If you've taken ongoing coverage, the studio keeps going from there without a cold restart.

01

Plan. Brief, story, channels, the date everything points at. We map the full launch across social, email, paid and collateral, and book any shoot days.

02

Build. The studio makes everything: creative, copy, email sequence, paid creative, event and print assets, shoots. You approve in the dashboard as it lands.

03

Launch. The full campaign lands ready to post, on schedule, across every channel. You put it live; the paid creative is yours to run.

04

Sustain and report. A clear read on how the launch performed across channels, plus what to carry forward. If you've added Momentum, the content keeps coming from here.

Smaller launch?

This is the biggest package.
Not every launch needs it.

Full is the works: every channel, plus collateral and shoots. If your launch is tighter, or you want to test the studio first, there are two leaner ways in.

If you're an agency, the studio can run any of these under your brand. See For studios.

✦ Next step

30 minutes. No deck. An honest read.

Tell us what you're launching and when. At full scope the question is less "which package" and more "what does this launch actually need to land." We'll map it live on the call and scope from there.

Book a discovery call →