Three launches. One framework.
+1,457% reach.
Three limited-edition product launches and a flagship store opening, each carried by content built to make it land.
The brief.
La Maritxu, London's award-winning Basque cheesecake brand, came to us with a run of launches to land: three limited-edition flavours and a flagship store opening in Greenwich. Each one had to feel like an event, not just another post. The new store carried the same craft into the physical space.
Over time we developed a bespoke flavour-launch framework that lets the brand roll out new campaigns quickly and efficiently, while keeping the same level of storytelling, design and craft that define their desserts.
The work.
Three limited-edition flavour launches: Tiramisu, Salted Caramel and Strawberry. Each launch ran across Instagram organic, paid social, email, in-store and web. Plus the Greenwich store opening, designed alongside interior studio Not Limited, with a launch campaign that brought the same craft from feed to shop floor.
What we delivered.
- Launch campaign framework: concept, strategy, rollout plan, key messaging
- Creative direction and content shoot: moodboards, shot list, storytelling visuals
- Social media calendar: ongoing posts, reels and stories
- Email marketing: launch, mid-campaign and farewell sequences
- Copywriting for web, social, ads and in-store materials
- In-store marketing: boards, flyers, stickers
- Greenwich store opening campaign with interior studio Not Limited
- Influencer outreach: research, messaging, relationship building
- Website copy and banners: new flavour pages and promotional content
- Paid social campaign: Meta ad creative and copy
The result.
By turning storytelling into a framework, not a one-off idea, La Maritxu can now launch a flavour or open a space and know it will land the same way every time. The system carries the craft; the studio adapts the story to each launch. There is always a next one.