Strategy + design
from your raw content.
Built for brands that already have raw content (photos, clips, screenshots) and need a strategist to turn it into a system. Not a full production setup. The shoots stay on you.
You already have a camera. You don't have a system.
You have phones, a founder who's good on camera, a freelancer in your city, or a steady stream of customer and event footage rolling in. What you don't have is a strategy connecting it all, captions that earn the swipe, or branded templates that make every post look intentional.
That's what Essential does.
What the studio does. What you provide.
What the studio does
Strategy & content pillars.
A 4-week calendar mapped to your audience's awareness, consideration, and decision moments. Refreshed monthly.
Caption & copy.
Every caption, headline, and CTA written in your voice.
Design.
Your raw images turned into branded carousels and statics. Brand templates built once at kickoff so the look stays consistent.
Posting rhythm.
2 posts a week (Mon + Thu). Content locked in every Friday for the following week.
Dashboard.
Your own login. Calendar, approvals, comments, analytics, shot list, strategy notes. One place.
Monthly review.
A working session in the analytics tab at the end of each month to adjust from what's working.
What you provide
Raw assets.
Photos, screenshots, video clips. The shot list in the dashboard tells you what's needed, by when.
Approval.
One click per post in the dashboard. 24-hour turnaround keeps the calendar live.
Brand brief.
30 minutes on the kickoff call to capture your voice, audience, and goals.
Posting.
You publish from the dashboard at the scheduled time. Studio-posting is a Growth-tier feature.
No setup fee. Initial 3-month strategy cycle, paid monthly.
After the cycle, month-to-month with 30 days' notice.
Founding rate locked for the first 12 months.
Why the 3-month cycle.
Real social results compound. Month 1 is setup: pillars, templates, dashboard, first calendar. Month 2 is rhythm: testing, learning what your audience actually wants. Month 3 is when the system starts to pay back.
One month of social is not a fair test of anything. So the cycle is three.
No setup fee. The cost of starting the engagement is included in month one. Nothing else upfront.
Month-1 checkpoint. If it's clear after the first 30 days that the direction's wrong and we can't course-correct, we end clean. You pay for month 1 only, no minimum invoked.
After the cycle. Month-to-month with 30 days' notice. No annual lock-in.
Pause, don't quit. One paid pause month per year if your business hits a slow quarter or you need to redirect budget. Channel goes dark, your dashboard stays live, we pick up where we left off.
Essential is the entry tier.
By design.
Not included at this tier: original photo or video shoots, Stories, auto-posting, paid social, community engagement. All available by moving up to Growth or Full Studio.
£1,440 / mo founding rate
Everything in Essential, plus 4 more posts a month, scheduling and auto-posting, and community basics.
See Growth →£2,240 / mo founding rate
Everything in Growth, plus 16 posts a month total, full community management, and priority turnaround.
See Full Studio →30 minutes. No deck. An honest read.
We'll run the audit framework on your brand live on the call. You decide whether Essential, Growth, or Full Studio is the right tier, or if a one-off Strategy Sprint is enough. Either way, you leave with the findings.
Book a discovery call →