Snuff Cup
scroll-stopping Meta ads.
Turning a gritty, functional product into a brand with real personality. Two Meta ad concepts, built to land with the people who use it and the people who put up with it.
The brief.
Snuff Cup came to us with two Meta ads to make: ads that would make their tobacco spit cup stand out and actually make people laugh. They wanted to land with blue-collar men who chew, and with the wives and partners who deal with the aftermath of "spit bottle life."
The job: grab attention fast, make the product feel relatable, and show why Snuff Cup is the smarter, cleaner choice without sanitising what makes the product work in the first place.
The approach.
Ad 1 · The Comparison.
A parody of a tobacco warning label comparing widely-used single-use plastic bottles to Snuff Cup. The humour was dry, gritty and unapologetic. Built for the audience who already knew the problem and would laugh at seeing it on screen.
Ad 2 · The Problem Solver.
Focused on the Snuff Cup Pro™ V3 and its disposable liner system, the feature that keeps the cup clean and easy to use. This ad spoke to the wives and partners by showing the problem (gross bottles) and the solution (a cleaner home) plainly. Headline: "Never clean another spit bottle again". Three creative variations to test different visual directions while keeping the same hook intact.
The work.
The takeaway.
Two ads, two audiences, one tone. The work proved that an unusual, gritty product doesn't need to be cleaned up to land in feed. It just needs to know who it's talking to and back itself.