Motion for Huel.
Motion for Huel's
Japanese Curry Noodle launch.
A suite of motion graphic assets built for the launch, sized for every social channel that mattered.
The brief.
For Huel's launch of their Japanese Curry Noodles, we built a suite of motion graphic assets tailored for social. The job was to capture attention fast while staying inside Huel's bold, minimal brand identity. No drift, no decoration.
The approach.
Dynamic typography and graphic elements carrying the product's key messaging and flavour profile in a scroll-stopping way. Motion used strategically to guide the eye, emphasise the core benefits and add energy to the launch.
Delivered in three native formats so the assets ran clean on every channel: 1:1 for feed and Meta, 9:16 for Reels and TikTok, 16:9 for YouTube and pre-roll.
The work.
The takeaway.
One launch, three formats, one motion language. Brand storytelling, visual design and motion graphics built into a cohesive campaign that introduced Huel's new noodles with impact and clarity.