Huel product launch.
Huel
product launch videos.
Short-form video cuts for Huel's January launch push, optimised for the platforms they live on and built to land the product fast.
The brief.
Huel needed engaging video content to lift their January marketing push. The work had to drive engagement and awareness for new product launches while holding brand consistency across organic social and paid advertising.
The challenges.
- A tight turnaround was needed to deliver high-quality content at speed.
- The videos had to align with Huel's brand identity while standing out in a crowded launch month.
The approach.
Produced high-quality video content optimised for social platforms: short-form cuts for Instagram, TikTok and Facebook. Each piece was visually punchy, leaned on product benefits and brand messaging, and was built native to the feed it was going to live on, not adapted from a longer film.
The work.
The result.
The video content contributed to a well-received new product campaign, reinforcing Huel's innovative positioning in the market. Strong launch visibility, consistent brand voice across formats, and a rhythm built for the platform, not adapted to it.