Logicful's
164% engagement lift.
Building a brand and marketing engine from the ground up for a software consultancy with referral traffic but no foundation underneath it.
The brief.
Logicful, a software consultancy, partnered with us to build their brand and marketing strategy from scratch. They needed a strong visual identity, a clear voice and a consistent online presence that could turn referral traffic into real business opportunities.
As a growing consultancy running mostly on word-of-mouth, they lacked the foundational marketing infrastructure to support sustainable growth. The goal: build credibility, strengthen digital touchpoints, and drive meaningful engagement across channels.
The approach.
A holistic build, brand strategy and digital execution running in parallel:
- Brand foundations. A comprehensive brand guidelines book defining tone of voice, visual direction and messaging pillars, so everything downstream stayed coherent.
- Content and thought leadership. A content pipeline positioning the team as industry experts, building credibility in the software consultancy space.
- LinkedIn strategy. Professional content shoot for branded headshots and team visuals, optimised personal and company LinkedIn profiles, and a regular posting rhythm to grow trust.
- Website engagement. Aligned the site copy and visual system with the new brand, so traffic landed somewhere that matched the conversations driving it there.
The work.
The result.
The approach worked because the brand foundation came first. Once tone, voice and visuals were locked, every piece of content and every campaign sat inside the same system. LinkedIn optimisation and thought leadership turned referral traffic into active engagement; consistent visuals reinforced credibility at every touchpoint. The result: a professional, growth-ready brand with measurable improvements in awareness, engagement and trust.